Objective and Description of the Course

In today’s networked enterprises and global markets, managers need to know how to use and manage information technology. The objective of this course is to build a basic understanding of the value and uses of information technology in information systems for business operations, managerial decision making, and strategic advantage. The relevance and contribution of Information Systems to the growth and success of business within an organization is examined, as well as, the rapidly growing activity of electronic commerce.

E-commerce is transforming business. Managers need to know ways to expand their business in this new challenging area. Today's manager should be able to take advantage of this new technology gaining competitive advantage. Students will learn about e-commerce types, strategies and applications. They will be able to identify the key dimension for successful e-commerce systems. They will understand and apply knowledge of Business-to-Consumer, Business-to-Business and Intra-Business interactions in a variety of industries (including manufacturing, retailing and service industries). Understand how to attract Internet users to your e-business.